What is a roadshow?

2018-08-29 10:27:42

In this article, we intend to take a brief but useful look at the Roadshow and its matters, come along with us …

What is a Roadshow?

A Roadshow has been known as one of the marketing tools and even one of the tools for holding an individual, but it is held and run for various purposes, these goals vary based on the marketing and advertising policies of an organization, and the type of product and its audience. it is not only commercially operating, it could occasionally use for cultural advertising (PSA) or political (propaganda), and so on.

What are the goals of roadshow?

In order to attract the audience with the aim to sell their products and services, the organizations have established and well-defined many programs, the use of any tool in this way must ultimately meet the organization’s predictable goals, So the goals of Roadshow totally depends on the marketing decisions of an organization, Because roadshow wants to send the same message to the audience that has been prepared and regulated in the marketing planning and advertising of the organization, which all components are required to obey.

its message:

In any advertising plan, the way messages are transmitted is very important and influential, but this form of message transfer in the Roadshow might be different, In the Roadshow, the form of message transmission is such that it provides the audience with the experience of using a brand, which leads to a close relationship between the organization and the audience. which is the same goal that organizations always seek to accomplish, because the survival of an organization depends on the audience and its entourage.

As it has been said, the Roadshow establishes an instant communication with the audience, so you can take advantage of this opportunity and pursue a new goal that is to create a sense of intimacy between the organization and the consumer. This sense of intimacy is due to various forms of holding the Roadshow. Whether moving or stationary, the Roadshow must be visually and beautifully tailored to the brand and product so that it can maximize its impact on the audience, so that attractive and applicable ideas can reach the audience towards a brand and also invite them to use a product.

lets make an example:

consider that you own a cabinet manufacturing company, and you decided to hold a roadshow during your marketing planning. by building a small but functional kitchen in a public space you can give your audience the opportunity to use the kitchen and start using and being directly in touch with your product while you’re introducing its functional features. Now think about the idea and the location to hold it, you will definitely be affected by its appealing opportunities.

By thinking about this example, you will find out how much you can use the opportunity that a roadshow could give to your organization.

The ideas and the form of performances in the Roadshow are very different and attractive, the machines designed for this purpose, and making permanent buildups are all the tools that help this charm, you need to have a great study, research and thinking, a good program and good human resources to achieve the maximum benefit from holding it.

Be careful about roadshow!

along with many opportunities that a roadshow can have for an organization, can also be harmful for a brand. Because of its public display, you are faced with an audience that has different tastes, spirits and thoughts, and different ages in some cases. So you are faced with an opponent and an adversary at the same time. This suggests that it should be highly accurate in its planning and execution, since a mistake can have irreparable damage to a brand. You must always respect your opponents and Competitors and try to get along with you.

I hope that today’s news for you will be useful.

Established in Amin Novin advertising agency

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